161%
Avg Conversion Increase
153+
Projects Completed
93%
User Satisfaction
Case Studies
Proven Results
A sample of projects where I transformed complex requirements into intuitive, user-centered designs.
Improving Customer Retention Through UX-Led E-commerce Design
Simplified internal housekeeping workflows to improve operational oversight.
Projects
My Best Works
Here are some of my projects
Hoppon - Mobile / Tablet Application
My Role
- Responsibilities:
UX/UI Design, Wireframing, Prototyping - Key Contributions:
Led the design process, from ideation to final implementation. Created wireframes and prototypes to visualize the user journey. Collaborated closely with developers to ensure seamless integration of design elements.
The Brief
Hoppon is an excellent way to find great deals from your local shops from the comfort of your home.
Healing Touch Society - Charity Website
My Role
- UX/UI Design:
Crafted user-friendly and visually appealing interfaces tailored to the charity's mission. - HTML Realization:
Translated designs into clean, functional HTML code, ensuring consistency across pages. - jQuery Integration:
Added dynamic elements and interactivity using jQuery to enhance user experience. - Responsive Styles:
Developed responsive styles to ensure optimal viewing across various devices, providing a seamless experience on both desktop and mobile.
The Brief
Healing Touch Society is an NGO formed by professionals based in Bangalore in 2010, mainly providing medical support to the underprivileged.
Puregood - International Supply Chain Website
My Role
- UI Design:
Developed a visually engaging and user-centric interface, aligning with the brand's global presence. - HTML Realization:
Converted design mockups into well-structured and efficient HTML code, ensuring a smooth user experience. - jQuery Integration:
Implemented jQuery for dynamic content and interactive elements, enhancing the functionality of the site. - Responsive Styles:
Ensured that the website was fully responsive, delivering a consistent and optimal user experience across all devices.
The Brief
Pure Good is a global food safety and Halal focused business initiative created and developed by Singapore based company, Hub International Pte Ltd.
Dashboard UI - Hospital
My Role
- UI Design:
Designed an intuitive and user-friendly dashboard interface tailored for hospital staff, focusing on clarity and ease of use. - HTML Realization:
Developed the interface using clean, semantic HTML to ensure a reliable and accessible structure. - jQuery Integration:
Added interactive features using jQuery to enhance functionality, such as real-time data updates and user interaction elements. - Responsive Styles:
Implemented responsive design to ensure the dashboard was fully functional and accessible on various devices, from desktop monitors to mobile screens.
The Brief
Pantai Hospital internal staff monitoring application.
OneIndia - Online News Web Portal
My Role
- UI Design:
Created a clean, engaging, and user-friendly interface that enhances the reading experience and aligns with the dynamic nature of a news portal. - HTML Realization:
Converted design concepts into efficient and accessible HTML code, ensuring consistency across various sections of the site. - jQuery Integration:
Integrated jQuery to add interactive elements, such as real-time updates, content filtering, and user interactions, boosting site functionality. - Responsive Styles:
Developed responsive design solutions to ensure seamless access and readability across devices, from desktops to mobile phones.
The Brief
A news portal website.
Impact
Impact Through Design
Proven track record of delivering measurable results
About
About
Passionate Designer
About Me
I’m a Senior UX & Product Designer with 16+ years of experience creating intuitive, scalable web and mobile applications. I approach design from both the client and user perspective, ensuring every decision is user-centered and aligned with business goals.
I have delivered impactful solutions across B2C, B2B, and SaaS, including e-commerce platforms, aviation tools, immigration applications, and enterprise products. My work has supported global brands such as Nivea, Pepsi, McDonald’s, and Emirates, improving usability, engagement, and adoption.
My expertise lies in turning complexity into clarity through systems thinking, research, and visual storytelling. I collaborate closely with cross-functional teams to create experiences that are not only usable but also strategically effective.
I design solutions that anticipate user needs, simplify interactions, and deliver measurable outcomes.
Skills
Design : Product Design, Design Thinking, Critical Thinking, Interactive Design, Illustration & UI graphics, Strategy & vision presentations, User flows, Concept sketches, Wireframes & mock-ups with Sketch & Photoshop, Motion design with After Effects, Style guides & pattern library
Prototyping : Rapid prototyping using Figma, AdobeXD & Invision, Interactive flow with HTML/ CSS/ JS
Research : User Research & Usability Testing, Task analysis & persona hypothesis, A/B Testing, Interview & Observation, Hotjar
Collaboration : Self Starter, Detail oriented, Flexible, Communicative
Career Story
Peers
What Peers Say
Feedback from product managers, engineers, and executives I've worked with
Karen Thorat
Head of User Experience | Software Pundits
I’ve worked closely with Smithin and found him to be a rare mix of design talent and technical skill. He understands users, designs with intent, and brings a clear, thoughtful approach to every project. What makes Smithin stand out is his ability to move easily between design and front-end development. His HTML skills and attention to responsive detail mean that what he designs, he builds with care—ensuring a smooth, consistent user experience across devices. He’s reliable, open to feedback, and always ready to step in and solve problems. Whether in a product team or a fast-paced agency, Smithin brings steady value and a calm, focused presence. I strongly recommend him for any team looking for solid design thinking backed by hands-on execution.
Nebil Y R
Backend Developer @ Ounass | eCommerce | Magento | PHP | Python | Node.js | AWS
Smithin was an important part of our creative team with such an impeccable eye for details. He is well experienced in designing the front end for mobile solutions strictly following apple, android and responsive design principles and pattern to port the system to any screen sizes. Smithin's knowledge of HTML5 and Javascript makes him a User Experience solution expert. It was a pleasure working with Smithin, and I highly recommend Smithin as User Experience and Front-End solution expert.
Kiran Revikumar
CEO at eGlobe
Smithin was always a very hard working, dedicated and cool person. He has got high levels of confidence and a very positive attitude which has helped our team to accomplish several difficult tasks in a time-bound manner, without compromising on the quality. I would highly recommend Smithin for anyone who looks for a quality resource with design, HTML and UX skills.
Nygil George Pereira
Associate Consultant at TCS | Full Stack | ReactJS | NodeJS | AWS
Smithin is a talented UX designer cum HTML developer with lots of experience at hand. He is the go to person when you come across complex design requirements. His eye for photography, adds richness to his designs. I am happy to recommend Smithin.
Manar Munjed
Associate Creative Director | Writer | Arabic Language Enthusiast
I worked with Smithin for a short time, and it was very easy to notice how polite, friendly and hardworking he is. He works very well with HTML, UI, and back-end development, and develops creative solutions for any problem. He is always open to learning new methods and technologies. I worked with Smithin for a short time, and it was very easy to notice how polite, friendly and hardworking he is. He works very well with HTML, UI, and back-end development, and develops creative solutions for any problem. He is always open to learning new methods and technologies.
Contact
Contact Me
Contact me in any convenient way and I will reply to you
Address
Lachentorstrasse 2,71229 Leonberg